January 14, 2013

Monday {Denim} Blues: Paper Denim & Cloth


I'm beyond excited for the Paper Denim & Cloth comeback! I still recall their IT jeans status back in the day and of course, I was dying for a pair. As a self-confessed denim addict, I have a hard time parting with old jeans, hence I still have my first Paper Denims;)

For the relaunch, the campaign is an ode to the company's original lookbook. In lieu of polaroids, they shot with a modern equivalent - Instagram! I'm absolutely loving the results and can't wait to try on a pair! I'm eyeing the EZE skinny slouch as seen on Emma Roberts here.

Check out more of the lookbook here plus a great interview with StyleCaster here.

Any fellow Paper Denim fans out there?;)

Images: PaperDenim&Cloth


  1. I actually have never heard of them- I'm slightly ashamed to say! Do they have shops in England?

    Great pictures- they are defiantly the type of jeans I like!

    Sarah XxX

  2. I have to confess I've never heard of this brand before, but I'm more than smitten with these photos! They look so chic and cool, and I definitely need to check their collection out :) Thanks for the tip :)

    xx Ivana
    Macarons and Pearls

  3. This lookbook is so gorgeous! I love that easy, carefree Summer feel it has. I'm a denim addict too, but from these the thing I'm most interested in checking out are those super light shirts! Beautiful!

  4. love this!


  5. so gorgeous!

    xoxo from nyc & http://www.the-beautiful-things.com