I'm beyond excited for the Paper Denim & Cloth comeback! I still recall their IT jeans status back in the day and of course, I was dying for a pair. As a self-confessed denim addict, I have a hard time parting with old jeans, hence I still have my first Paper Denims;)
For the relaunch, the campaign is an ode to the company's original lookbook. In lieu of polaroids, they shot with a modern equivalent - Instagram! I'm absolutely loving the results and can't wait to try on a pair! I'm eyeing the EZE skinny slouch as seen on Emma Roberts here.
Any fellow Paper Denim fans out there?;)