It seems like Instagram campaigns are the new trend (remember this one by Paper Denim?). In addition to being cost effective, I'm loving the effortless chic feel of these photos.
Another one of my denim addict favorites, Hudson Jeans, is following suit with the help of Georgia May Jagger and her brother, James. Check out the rest of the campaign here.
What's your take on the instagram campaigns? Love it/hate it?
Images: Hudson Jeans
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